|We've packaged a
wealth of small business intelligence into quick-read summaries and
handy MP3 audio versions -- so you can get the critical guidance you
need to protect your business from becoming another statistic...
|Estimates for small businesses
with employees indicate there were 649,700 new firms and 564,900
closures in 2006 and that only 44 percent of new businesses survive
at least four years*.
* Source: U.S. Small Business Administration
|How can you ensure your
business not only survives but becomes a small business success
Learn from the experts using Soundview's
Small Business Success Collection ...
Starting a new business is a challenge
in itself, but guaranteeing that it succeeds in the long term is at most
a 50/50 proposition. In order to shift the odds in your favor, you need
advice from the experts. Soundview brings those experts together in our
new Small Business Success Collection. These 10 summaries cover the
gamut from starting a new business, to turning things around in a slump,
to achieving your vision.
Order your Small Business Success
Collection today and begin learning from experts like Guy Kawasaki, Bo
Burlingham and Gary Hoover. The online version is only $29.95 ($63 for
non-subscribers) and the print version is $39.95 ($73 for
non-subscribers). That’s a small investment for the wealth of business
intelligence you’ll receive.
Order yours today!
Small Business Success
Collection includes professional summaries of all these top business
Bet the Farm Anthony L. Iaquinto and Stephen Spinelli Jr.
Entrepreneur: Be prepared. Never
Bet the Farm celebrates entrepreneurship in its entirety,
presenting a framework that can help entrepreneurs reduce risks and
simplify decision-making. It is at once both encouraging and
cautionary, but neither a textbook how-to nor an inspirational tome
lacking substance. “We’re living in a world with unimaginable
adversity and invisible threats,” writes Iaquinto. “Why should
entrepreneurs be any different from a Boy Scout following his motto,
Art of the Start Guy Kawasaki
Kawasaki writes that his goal is to
help you use your knowledge, love and determination to create
something great without getting bogged down in theory and
unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary
consumers into evangelists. As founder and CEO of Garage Technology
Ventures, he has field-tested his ideas with dozens of newly hatched
companies. He takes you through every phase of creating a business,
from the very basics of raising money and designing a business model
through eventually giving back to society.
Giants Bo Burlingham
Most books about successful
businesses focus on public companies. But Inc. magazine Editor Bo
Burlingham focuses on privately held companies marching to the beat
of a different drum. In Small Giants, he profiles 14 of the best,
including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe
Records, Reel Precision Manufacturing and Zingerman’s Community of
Businesses. Burlingham takes readers inside these companies to
determine the elusive “mojo” that makes them great.
Hoover's Vision Gary Hoover
Gary Hoover, the founder of
BOOKSTOP, Inc. and Hoover’s Inc., lays out a plan that can turn an
enterprise into a success by showing entrepreneurs how to address
inputs with an open mind, and see more than what others envision.
Demonstrating how leaders can recognize the importance of history
and trends, Hoover drives business owners to create and feed a clear
and consistent vision, and helps them find the essential qualities
of entrepreneurial leadership.
Business Turnaround Marc Kramer
What do you do when sales start
lagging, key employees start leaving, and customers start bolting to
the competition? Consultant Kramer offers a step-by-step manual for
turning around your small business — from writing updated business,
marketing and operating plans to cutting costs, boosting sales and
getting vendors and creditors on your side.
Nokia Revolution Dan Steinbock
How did a small pulp mill in
Finland become the leading worldwide force in cellular and mobile
telephone technology? The Nokia Corp. gained and maintains its
position at the head of this rapidly changing technology field using
strategic intent, global focus, strategic market-making, global
research and development, and a focus on people.
Customers Think Gerald Zaltman
Why do 80 percent of new products
fail despite the best efforts of market researchers -- through
techniques such as focus groups and market surveys -- to predict
what customers want. Customer behavior toward products and brands is
often driven by the unconscious, rather than the conscious. Zaltman
explains how the brains, minds, and memories of consumers work, and
how marketers can effectively leverage that information in their
Eat Alone Keith Ferrazzi
Lays out the specific steps — and
inner mind-set — he uses to reach out to connect with the thousands
of colleagues, friends and associates on his Rolodex, and shows
readers how to connect with the people they want to know. His advice
covers topics such as handling rejection, getting past gatekeepers,
becoming a “conference commando,” as well as the timeless strategies
that separate desperate glad-handers from genuine relationship
Speed of Trust Stephen M. R. Covey
According to Covey, trust is one of
the essential elements of business, and the ability to create,
preserve and restore trust has become one of the most important
skills today, inside and outside the office. In The Speed of Trust,
Covey gives his readers all the key tools to cultivating trust in
their relationships, while offering up the wisdom of other great
leaders on the topic.
Mastering Business Negotiation Roy J. Lewicki & Alexander
A valuable resource for any leader
or manager who needs practical strategies when conducting business
negotiations. Lewicki and Hiam assert that the basic skills and
techniques of what they call “the master negotiator” are essential
for resolving conflicts, handling difficult conversations and
managing good business deals.
Soundview Executive Book Summaries have been helping successful business
people around the world for over 25 years. Learn how to put them to work